CMI 8005V1 Task 1: Be able to ascertain the media perception of the adopted inter-organisational strategy.
AC 1.1 Identify relevant domestic, national and international media.
Ascertaining media perception of an adopted inter-organisational strategy is an important aspect of strategic communication. Relevant domestic, national, and international media outlets should be identified and monitored to understand how the strategy is being portrayed to different audiences. Here are some steps that can be taken to ascertain media perception of an adopted inter-organisational strategy:
Identify relevant media outlets
The first step is to identify relevant media outlets that are likely to cover the adopted inter-organisational strategy. This may include traditional print and broadcast media, as well as online news sources and social media platforms. It is important to consider both domestic and international media outlets, as different audiences may have different perceptions of the strategy.
Monitor media coverage
Once relevant media outlets have been identified, monitoring their coverage of the adopted inter-organisational strategy is important. This can be done by setting up news alerts, following relevant social media accounts, and regularly checking news websites. It is important to track both positive and negative coverage and any trends or themes that emerge over time.
Analyse media coverage
After monitoring media coverage, it is important to analyse it to understand how the adopted inter-organisational strategy is being perceived. This may involve identifying key messages and themes, assessing the tone of coverage (positive, negative, or neutral), and identifying any inaccuracies or misperceptions that need to be addressed.
Develop a strategic communication plan
Based on the analysis of media coverage, a strategic communication plan can be developed to address any misperceptions or inaccuracies and to reinforce key messages. This may involve developing targeted messaging for different audiences, identifying spokespeople to communicate the organisation’s position, and engaging with key stakeholders and influencers to build support for the strategy.
Monitor and adjust the communication plan
Finally, it is important to monitor the strategic communication plan’s effectiveness and make necessary adjustments. This may involve tracking media coverage over time, monitoring social media engagement, and soliciting feedback from stakeholders and influencers. Adjustments may be made to messaging, communication channels, or tactics to ensure the organisation’s message effectively reaches its target audience.
In conclusion, ascertaining media perception of an adopted inter-organisational strategy is an important aspect of strategic communication. By identifying relevant media outlets, monitoring media coverage, analysing perceptions, developing a strategic communication plan, and monitoring and adjusting the plan as necessary, organisations can effectively communicate their strategy to different audiences and build support for their objectives.
AC 1.2 Evaluate the importance of the media in influencing partners, opinion formers, stakeholders, customers, and the public at large.
The media plays a critical role in shaping public opinion, and in turn, influencing partners, opinion formers, stakeholders, customers, and the public at large. Here are some ways in which the media can be important in this regard: