Introduction
Travellodge is a hospitality enterprise that can supply the appropriate services to travellers. The enterprise made strategic decisions with the decision-maker as this help to keep hold of the current situation of the company. The entity offers discounts offered to travellers. This can attract people regarding the firm. The paper will discuss the external factors which influence and manipulate the enterprise and its strategies. The strength, weaknesses, opportunities, and threats of the entity will be discussed in this study. Five forces strategy of porter’s, generic strategy, and the different types of tactics and strategies of the marketing plan of the firm will be considered in this study.
Illustrate the influence and impact of the external environment
PESTEL Analysis
| Political | ● The UK has a sustained political environment, and this helps to retain the business process of the enterprises
● The UK government has implemented different laws which help to obtain better hospitality management of the companies ● The government has developed many strategies which help to better he international business process of the company Travellodge ● The government has spat into the local and national administrations (Okumuset al. 2019) |
| Economic | ● The UK has developed its economic factors by implementing many strategies
● The foreign investors are investing in this country and this help to grow s the economic condition of the condition ● The strong economic position can enhance many opportunities for the company Travellodge ● A large amount of population help to develop the profits of Travellodge in the large business market of the UK (Beliaset al. 2019) |
| Social | ● The skilled and educated people of the UK can grow the productivity of the enterprise
● The high standard lifestyle of the citizens increasing benefits for the medium hotels ● The Firm obtained the skilled employees for improving their business ● These things help to grow the productivity of the company |
| Technological | ● The country has implemented innovation technologies to better the performance level of the employees.
● This help to better the innovation skills of the employees ● The innovative technologies can better quality of the services ● The technologies can continue a suitable environment within the workplace (Varelas and Georgopoulos, 2017) |
| Environmental | ● The UK has a polluted environment in which the enterprises can face many problems
● The high level of global warming can develop many difficulties within the workplace ● These factors impact negatively on the marketing of the Firm (Ferreiraet al. 2018) |
| Legal | ● UK government has implemented different laws which are supported by the female and the male employees of the company
● These laws help to grow the motivation level of the employees ● The employees can concentrate on their works and maintain the work environment ● These things can grow equality within the workplace (Zaitsevaet al. 2016) |
The UK government has managed the whole system in the UK. This helps to make better for the business of the hospitality management system, such as the hotels (Zaitsevaet al. 2017). This helps to develop the opportunities for the company.
Political stability is one of the most important aspects of developing the business. The enterprise can easily develop its business across the UK with the help of a stable government.
The government gives many benefits to the Firm for improving its business quality. The enterprise is able to promote its services across the UK. This helps to upgrade the financial state of the entity. The UK has a stable economic condition that helps the enterprise. International investors invest their money in the UK’s market.
The Travellodge can get loans from the bank to develop its business and this helps to mitigate the related financial issues of the company. The entity easily antiqued the skilled employees for the hotel, and they allow attract the customers regarding the company. The large population allows for increasing the production of the company.
The UK government has maintained its beautiful places to attract clients. This has supplied many benefits to the company. The developed technologies can grow productivity and service processes of the company.
The enterprise can obtain effective benefits by implementing innovation technologies. The entity can easily gather the appropriate information from the sources with the help of innovation technology. This helps to focus on competitive enterprises (Zhanget al., 2020).
The educated citizens of the UK can better the work quality of the company Travellodge. The employees allow supply innovative ideas for increasing the financial state of the firm. This impacts on the development of the business: the employment laws and labour laws of the UK government impacts on the working process of the company.
The female and the male employees can obtain equal rights and supply high-quality services to the customers. These things help to better the reputations of the company (Kanakulya and Jinzhao, 2017).
Analyse the internal environment of the enterprise
SWOT Analysis
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